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May 17, 2006
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Press Releases & Articles
   
April 21, 2008 - Roll Out Casino Organizational Improvement By Sharing
The Vision and Embracing the New Culture

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April 15, 2008 - Casinos Must Have A Strong Internal Culture To Implement Organizational Improvement

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April 14, 2008 - Organizational Improvement At Casinos Involves Dealing With Constant Change

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April 7, 2008 - Flat Organizational Structure Helps Roll Out Internal Improvement Programs At Casinos

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March 31, 2008 - Great Casino Managers Help Implement Organizational Improvement By Developing Excellent Employees

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March 24, 2008 - Desired Outcomes Must Be Envisioned By Casinos to Implement Internal Organizational Improvement

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March 17, 2008 - To Implement Internal Organizational Improvement,
Teach Casino Managers How to Create Correct Culture

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March 2008 - Break Out of the Risk-Adverse Budgeting Trap, by Martin R. Baird

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March 12, 2008 - Casinos Must Have Effective Leaders and Managers to
Roll Out Organizational Improvement

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March 10, 2008 - Casino Managers Require Strong Support to Roll Out Organizational Improvement

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March 2008 - Native American Casino
As An Effective Management Tool, Satisfaction Sucks, by Martin R. Baird

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March 3, 2008 - Employee Support Is Critical to Success of Organizational Improvement At Casinos

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February 25, 2008 - Learning from Mistakes Is Important Part of
Organizational Improvement At Casinos

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February 18, 2008 - Emphasis On Employee Training Sets Casinos On
Path to Organizational Improvement

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February 13, 2008 - Casinos Position Themselves for Success By
Investing in Employees’ Skills, Professionalism

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February 2008 - Casino HR Directors Must Take Risks in Employee Development, by Martin Baird

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February 11, 2008 - Casino’s Physical Environment Has Impact On
Culture of Organizational Improvement

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February 4, 2008 - Casino Organizational Improvement Must Be Supported By Effective Internal Communication

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January 2008 - International Gaming & Wagering Business
The Gaming Village Must Deliver An Exceptional Guest Experience, by Martin Baird

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January 28, 2008 - Benefits of Casino Employee Training and Improvement Are More Than Just Financial

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January 25, 2008 - ‘Mad Money’ Host Jim Cramer Bearish On Gaming Industry; Casino Executives Need An Edge With Guest Advocacy

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January 21, 2008 - Casinos That Want to Implement Organizational Improvement Must Communicate Their Culture

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January 14, 2008 - Five Key Steps Help Casinos Reap Rewards Of Organizational Improvement

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January 14, 2008 - Casinos Can Learn from IBM’s Perspective
On the Importance of Customer Advocates

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January 9, 2008 - White Paper Examines Challenges, Benefits for Casinos That Embrace Organizational Improvement

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January 2008 - Native American Casino
Useful 2008 Resolutions for Casino Chief Executive Officers and Human Resources Directors, by Martin R. Baird

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January 7, 2008 - Casino Executives Could Learn from IBM White
Paper That Validates Importance of Customer Advocates

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December 31, 2007 - Guest Advocacy Helps Casino Chief Financial
Officers Increase Revenue and Drive Growth

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December 2007 - Five Simple HR Solutions for the Managerially Challenged, by Martin R. Baird

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December 24, 2007 - Casino Marketing Directors Can Build Barrier to Entry By Working With Other Departments to Create Guest Advocates

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December 17, 2007 - Casino Human Resources Directors Must Work With Middle Managers to Encourage Guest and Employee Advocacy

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December 2007 - Casino CEOs, GMs Love Their Research, but What Is the Real Score?, by Martin R. Baird

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December 12, 2007 - Casinos Must Avoid Being A Grinch for Customers And Employees This Holiday Season

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December 10, 2007 - Casino Human Resources Departments Cannot Afford to Have A Work Force That Does Not Advocate for the Property

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December 3, 2007 - Casino Marketing Directors Need to Stop Measuring Customer Satisfaction and Start Measuring Guest Advocacy

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November 2007 - Casino Chief Financial Officers Can Reduce Costs, Forecast Revenues By Helping Their Property Focus On Guest and Employee Advocacy, By Martin Baird

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November 26, 2007 - Guest, Employee Advocacy Can Help Casino CEOs, GMs Reduce Costs and Boost the Bottom Line

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November 2007 - Guest Advocacy Will Help Casino Marketing Departments Achieve Goal of Increasing New and Repeat Business,
By Martin Baird

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November 19, 2007 - Casino CEOs, GMs Can Predict Future Growth of Their Property By Measuring Guest Advocates With An Index

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November 14, 2007 - Casino Marketing, Employee Training Can Work Hand in Hand But That Is Not Reflected in How Casinos Budget

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November 12, 2007 - Casino Chief Financial Officers Can Trim Cost of Employee Turnover By Helping Turn Staff Members Into Advocates

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November 5, 2007 - Advocacy Helps Casino Marketing Departments Attract New Customers While Increasing Visits By Existing Guests

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October 2007 - International Gaming & Wagering Business
Risky Business of Gaming Fears Taking Risks in Employee Development, By Martin R. Baird

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October 29, 2007 - Casino Chief Financial Officers Can Cut Costs, Forecast Revenues By Focusing On Guest and Employee Advocates

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October 22, 2007 - Casino HR Departments Need A System to Create Employee Advocates, Reduce Turnover and Improve Staff Performance

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October 2007 - Casino HR Departments Need A System That Creates Employee Advocates, By Martin R. Baird

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October 16, 2007 - Five Keys to Creating Effective Casino Managers and Supervisors

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October 15, 2007 - Casino Chief Executive Officers and General Managers Let Internal Policies Hinder Their Property’s Growth

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October 2007 - Robinson & Associates Will Participate in Employee Communication Panel During Global Gaming Expo

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October 2007 - Casino Chief Executive Officers Let Internal Policies Hinder Growth, By Martin R. Baird

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October 8, 2007 - Blend Awareness Into Service and Turn Guests Into Advocates

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October 1, 2007 - Turn Casino Guests Into Advocates By Showing Attention

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September 2007 - Native American Casino
Casinos Love Their Research, but What Is the Real Score?
Guest Column by Martin R. Baird

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September 24, 2007 - Casinos Should and Can Calculate Return On
Investment in Employee Training Programs

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September 17, 2007 - White Paper Explores the ROI Question
For Casino Internal Improvement Programs / Advocate Index™, Advocate Development System™ Contribute to ROI

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September 17, 2007 - To Measure Return On Investment, Casinos Must First Tie Internal Improvement Program to Business Results

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September 12, 2007 - Casinos Can Determine Improvement Program’s ROI By Breaking Down Percentage Increase in Revenue

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September 10, 2007 - Internal Casino Improvement Is More Than Employee Training and Its Return On Investment Is Worth Calculating

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September 4, 2007 - Casino Guests Who Are Delighted With Their Gaming Experience May Become Advocates for the Property

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August 2007 - Middle Managers Can Blunt the Cost of Employee Turnover, By Martin R. Baird

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August 27, 2007 - Showing Appreciation for Casino Guests’ Business Goes Long Way Toward Turning Them into Advocates for the Property

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August 20, 2007 - Patience Is Virtue When Helping Casino Guests and
Turning Them Into Customer Advocates

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August 15, 2007 - Tiger Woods Offers Valuable Lesson On Creating Strong ROI from Casino Internal Improvement Programs

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August 13, 2007 - Casino Employees Who Are Prepared to Start Their Shift Can Provide Service That Turns Guests Into Advocates

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August 6, 2007 - Recognizing Guests On Casino Floor Can Create Advocates

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July 2007 - International Gaming & Wagering
To Succeed in the Future, Casinos Need Evolution, Perhaps Even Revolution, By Martin R. Baird

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July 30, 2007 - Casino Employees Who Are Good Communicators Can Turn Their Guests Into Advocates for the Property

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July 23, 2007 - Make A Casino Guest An Advocate for the Property By Providing Service in A Timely Manner

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July 16, 2007 - Observant Casino Employees Turn Guests Into Advocates

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July 11, 2007 - ROI On Internal Casino Improvement Programs Can Be Determined by Measuring Levels of Guest Advocacy

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July 9, 2007 - Linking An Internal Casino Improvement Program to Guest Advocacy Can Help Determine Return On Investment

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July 2, 2007 - Casinos Often Measure the Wrong Thing As They Calculate Return On Investment from Internal Improvements

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July 2007 - Native American Casino
The ROI Question: Answer It By Measuring Guest Advocates
Guest Column by Martin R. Baird

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June 25, 2007 - Customer Service Buddy Is Ideal for Staying on Track And Being Accountable for Your Service Plan

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June 18, 2007 - Training Casino Managers to Nurture Employees May Be An Inexpensive Method for Reducing Turnover

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June 12, 2007 - Employee Turnover At Casinos Can Be Understood And Steps Can Be Taken to Reduce It

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June 11, 2007 - Retention of Employee Advocates At Casinos Can Help Reduce Employee Turnover

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June 4, 2007 - Employee Turnover At Casinos Has Its Benefits In the Form of New Talent With Fresh Ideas

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May 29, 2007 - Keep Casino Employees On the Job and Reduce Turnover By Helping Them Become Part of Something Bigger

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May 21, 2007 - Understanding Employee Motivation Is One Way To Reduce Staff Turnover At Casinos

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May 14, 2007 - Reduce Turnover At Casinos By Measuring Employee Advocacy, Not Employee Satisfaction

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May 7, 2007 - Zero Employee Turnover At Casinos Is Not Desirable Because New Staffers Bring Fresh Ideas, Abilities

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April 30, 2007 - Casinos Can Reduce Expensive Employee Turnover By Listening to and Understanding Existing Staff

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April 23, 2007 - Pre-Hiring Assessments Reduce Casino Employee Turnover

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April 16, 2007 - Employee Turnover Is Very Expensive At Upscale Casinos

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April 9, 2007 - Casino Employee Turnover Hits Productivity Hard

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April 2007 - White Paper Shows Horrendous Impact of Employee Turnover On Casinos’ Operations, Resources

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April 2, 2007 - Turnover: Replacing Casino Employees Costs Properties Thousands of Dollars for Each New Hire

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April 2007 - Native American Casino
Location, Location, Location
Guest Column by Martin R. Baird

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March 16, 2007 - Robinson & Associates CEO to Speak at 2007 NIGA Show; Will Explain Futility of Casino Guest Satisfaction Surveys

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March 2007 - International Gaming & Wagering Business
Move from Employee Turnover Problem to Advocacy Solution
Guest Column by Martin R. Baird

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February 26, 2007 - Use Praise to Turn Casino Co-Workers Into Advocates

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February 19, 2007 - Promptness Turns Casino Guests, Employees Into Advocates

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February 12, 2007 - Outstanding Casino Guest Service is Priceless

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February 8, 2007 - Casinos Must Embrace Change and Focus On Guest Advocacy

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February 5, 2007 - Positive Attitude Helps Turn Casino Guests Into Advocates

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February 2007 - International Gaming & Wagering Business
This Is No Euphemism – An Advocate is An Advocate
Guest Column by Martin R. Baird

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January 9, 2007 - Casinos Should Win Guests’ Hearts in Big Way And Turn Them Into Advocates for the Property

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December 26, 2006 - Casino Guests Want An Outstanding Gaming Experience

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December 18, 2006 - Excuses Not Allowed As Casinos Create Guest Advocates

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December 11, 2006 - Great Service, Guest Advocates Are A Necessity for Casinos

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December 4, 2006 - Create Casino Guest Advocates By Being Nice to Customers

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December 1, 2006 - Give Casino Guests the Holiday Gift They Want Most – An Amazing Gaming Experience That Turns Them Into Advocates

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November 9, 2006 - Mid-Level Casino Managers Unprepared for Their Jobs Can Poison Employee Advocacy At the Property

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November 6, 2006 - Robinson & Associates Will Introduce Guest Advocacy in Gaming for First Time Overseas At European Casino Summit

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October 30, 2006 - Try A Little Magic to Create Casino Guest Advocates

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October 23, 2006 - Listening Is Critical to Creating Casino Guest Advocates

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October 16, 2006 - Kindness Can Turn Casino Guests Into Advocates

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October 12, 2006 - Casino Job Difficulties Must Be Overcome To Turn Guests into Advocates for the Property

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October 9, 2006 - Knowledge Is Tool for Creating Casino Guest Advocates

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October 2, 2006 - Casino Guests Should Be Treated Like Kings By Employees

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September 12, 2006 - Happy Casino Employees Lead to Happier Guests; Rewards & Recognition Keep Staff Members Inspired

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August 10, 2006 - Casino Managers Need to Turn Staff Members
Into Employee Advocates for Their Property

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July 31, 2006 - Casino Guests Just Want to Be Happy While At the Property

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July 24, 2006 - Guests & Guest Advocates Are What It’s All About At Casinos

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July 17, 2006 - Friendships Can Evolve from Process Of Creating Casino Guest Advocates

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July 11, 2006 - Casinos Should Stop Worrying About Satisfaction And Focus Instead on Guest and Employee Advocates

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July 10, 2006 - Every Casino Employee Must Contribute To Effort of Creating Guest Advocates

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July 3, 2006 - Great Experience Turns Casino Guests Into Advocates

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May 17, 2006 - PRWeb Podcast - Advocate Development System Gives Casinos Turnkey Program for Creating Future Growth, Profitability

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Listen, MP3

   
April 2006 - Train, Train Again to Create More Casino Guest Advocates

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International Game and Wagering Business
Success is in the doing, not the knowing
Guest Column by Martin R. Baird -
View Online

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Getting Back to Basics:  The ABCs of Great Casino Customer Service, By Martin R. Baird

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The Casino of the Future Knows What It Is Today and Changes for the Better, By Martin R. Baird

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December 2005 - Robinson & Associates Announces Client Service Manager For Implementation of Advocate Development System

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January 2006 - New Book Confirms Company’s Leak of Secret to Success: Advocate Index Data Is Useless Unless Put Into Action

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