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Proven Methodology of the Advocate Index + Best Practices = |
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Press Releases & Articles
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April 21, 2008 - Roll Out Casino
Organizational Improvement By Sharing
The Vision and Embracing the New Culture |
Print, PDF |
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April 15, 2008 - Casinos Must Have A
Strong Internal Culture To Implement Organizational Improvement |
Print, PDF |
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April 14, 2008 - Organizational
Improvement At Casinos Involves Dealing With Constant Change |
Print, PDF |
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April 7, 2008 - Flat Organizational
Structure Helps Roll Out Internal Improvement Programs At
Casinos |
Print, PDF |
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March 31, 2008 - Great Casino Managers
Help Implement Organizational Improvement By Developing
Excellent Employees |
Print, PDF |
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March 24, 2008 - Desired Outcomes Must Be
Envisioned By Casinos to Implement Internal Organizational
Improvement |
Print, PDF |
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March 17, 2008 - To Implement Internal
Organizational Improvement,
Teach Casino Managers How to Create Correct Culture |
Print, PDF |
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March 2008 - Break Out of the
Risk-Adverse Budgeting Trap, by Martin R. Baird |
Print, PDF |
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March 12, 2008 - Casinos Must Have
Effective Leaders and Managers to
Roll Out Organizational Improvement |
Print, PDF |
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March 10, 2008 - Casino Managers Require
Strong Support to Roll Out Organizational Improvement |
Print, PDF |
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March 2008 - Native American Casino
As An Effective Management Tool,
Satisfaction Sucks, by Martin R. Baird |
Print, PDF |
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March 3, 2008 - Employee Support Is
Critical to Success of Organizational Improvement At Casinos |
Print, PDF |
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February 25, 2008 - Learning from Mistakes
Is Important Part of
Organizational Improvement At Casinos |
Print, PDF |
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February 18, 2008 - Emphasis On Employee
Training Sets Casinos On
Path to Organizational Improvement |
Print, PDF |
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February 13, 2008 - Casinos Position
Themselves for Success By
Investing in Employees’ Skills, Professionalism |
Print, PDF |
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February 2008 -
Casino HR
Directors Must Take Risks in Employee Development, by Martin
Baird |
Print, PDF |
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February 11, 2008 - Casino’s Physical
Environment Has Impact On
Culture of Organizational Improvement |
Print, PDF |
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February 4, 2008 - Casino Organizational
Improvement Must Be Supported By Effective Internal
Communication |
Print, PDF |
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January 2008 - International Gaming & Wagering Business
The Gaming Village Must Deliver An
Exceptional Guest Experience, by Martin Baird |
Print, PDF |
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January 28, 2008 - Benefits of Casino
Employee Training and Improvement Are More Than Just Financial |
Print, PDF |
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January 25, 2008 - ‘Mad Money’ Host Jim
Cramer Bearish On Gaming Industry; Casino Executives Need An
Edge With Guest Advocacy |
Print, PDF |
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January 21, 2008 - Casinos That Want to
Implement Organizational Improvement Must Communicate Their
Culture |
Print, PDF |
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January 14, 2008 - Five Key Steps Help
Casinos Reap Rewards Of Organizational Improvement |
Print, PDF |
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January 14, 2008 - Casinos Can Learn from
IBM’s Perspective
On the Importance of Customer Advocates |
Print,
PDF |
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January 9, 2008 - White Paper Examines
Challenges, Benefits for Casinos That Embrace Organizational
Improvement |
Print,
PDF |
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January 2008 - Native American Casino
Useful 2008 Resolutions for Casino Chief Executive Officers and
Human Resources Directors, by Martin R. Baird |
Print, PDF |
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January 7, 2008 - Casino Executives Could
Learn from IBM White
Paper That Validates Importance of Customer Advocates |
Print,
PDF |
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December 31, 2007 - Guest Advocacy Helps
Casino Chief Financial
Officers Increase Revenue and Drive Growth |
Print,
PDF |
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December 2007 - Five
Simple HR Solutions for the Managerially Challenged, by
Martin R. Baird |
Print,
PDF |
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December 24, 2007 - Casino Marketing
Directors Can Build Barrier to Entry By Working With Other
Departments to Create Guest Advocates |
Print,
PDF |
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December 17, 2007 - Casino Human Resources
Directors Must Work With Middle Managers to Encourage Guest and
Employee Advocacy |
Print,
PDF |
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December 2007 - Casino CEOs, GMs
Love Their Research, but What Is the Real Score?, by Martin
R. Baird |
Print,
PDF |
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December 12, 2007 - Casinos Must Avoid
Being A Grinch for Customers And Employees This Holiday Season |
Print,
PDF |
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December 10, 2007 - Casino Human
Resources Departments Cannot Afford to Have A Work Force That
Does Not Advocate for the Property |
Print,
PDF |
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December 3, 2007 - Casino Marketing
Directors Need to Stop Measuring Customer Satisfaction and Start
Measuring Guest Advocacy |
Print,
PDF |
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November 2007 - Casino Chief
Financial Officers Can Reduce Costs, Forecast Revenues By
Helping Their Property Focus On Guest and Employee Advocacy,
By Martin Baird |
Print,
PDF |
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November 26, 2007 - Guest, Employee
Advocacy Can Help Casino CEOs, GMs Reduce Costs and Boost the
Bottom Line |
Print,
PDF |
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November 2007 - Guest Advocacy Will
Help Casino Marketing Departments Achieve Goal of Increasing New
and Repeat Business,
By Martin Baird |
Print,
PDF |
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November 19, 2007 - Casino CEOs, GMs Can
Predict Future Growth of Their Property By Measuring Guest
Advocates With An Index |
Print,
PDF |
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November 14, 2007 - Casino Marketing,
Employee Training Can Work Hand in Hand But That Is Not
Reflected in How Casinos Budget |
Print,
PDF |
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November 12, 2007 - Casino Chief
Financial Officers Can Trim Cost of Employee Turnover By Helping
Turn Staff Members Into Advocates |
Print,
PDF |
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November 5, 2007 - Advocacy Helps Casino
Marketing Departments Attract New Customers While Increasing
Visits By Existing Guests |
Print,
PDF |
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October 2007 - International Gaming & Wagering Business
Risky Business of Gaming Fears Taking
Risks in Employee Development, By Martin R. Baird |
Print,
PDF |
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October 29, 2007 -
Casino Chief Financial Officers Can Cut
Costs, Forecast Revenues By Focusing On Guest and Employee
Advocates |
Print,
PDF |
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October 22, 2007 - Casino HR Departments
Need A System to Create Employee Advocates, Reduce Turnover and
Improve Staff Performance |
Print,
PDF |
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October 2007 - Casino HR Departments
Need A System That Creates Employee Advocates, By
Martin R. Baird |
Print,
PDF |
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October 16, 2007 - Five Keys to Creating
Effective Casino Managers and Supervisors |
Print,
PDF |
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October 15, 2007 - Casino Chief Executive
Officers and General Managers Let Internal Policies Hinder Their
Property’s Growth |
Print,
PDF |
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October 2007 - Robinson & Associates Will
Participate in Employee Communication Panel During Global Gaming
Expo |
Print,
PDF |
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October 2007 - Casino Chief
Executive Officers Let Internal Policies Hinder Growth, By
Martin R. Baird |
Print,
PDF |
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October 8, 2007 - Blend Awareness Into
Service and Turn Guests Into Advocates |
Print,
PDF |
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| October 1,
2007 - Turn Casino Guests Into Advocates
By Showing Attention |
Print,
PDF |
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September 2007
-
Native American Casino
Casinos Love Their Research, but What
Is the Real Score?
Guest Column by Martin R. Baird |
Print,
PDF |
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September 24,
2007 - Casinos Should and Can Calculate
Return On
Investment in Employee Training Programs |
Print,
PDF |
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September 17,
2007 - White Paper Explores the ROI
Question
For Casino Internal Improvement Programs / Advocate Index™,
Advocate Development System™ Contribute to ROI |
Print,
PDF |
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| September 17,
2007 - To Measure Return On Investment,
Casinos Must First Tie Internal Improvement Program to Business
Results |
Print,
PDF |
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| September 12,
2007 - Casinos Can Determine Improvement
Program’s ROI By Breaking Down Percentage Increase in Revenue |
Print,
PDF |
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| September 10,
2007 - Internal Casino Improvement Is More
Than Employee Training and Its Return On Investment Is Worth
Calculating |
Print,
PDF |
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| September 4,
2007 - Casino Guests Who Are Delighted With
Their Gaming Experience May Become Advocates for the Property |
Print,
PDF |
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August 2007 - Middle Managers Can
Blunt the Cost of Employee Turnover, By Martin R. Baird |
Print,
PDF |
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| August 27,
2007 - Showing Appreciation for Casino
Guests’ Business Goes Long Way Toward Turning Them into
Advocates for the Property |
Print,
PDF |
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August 20,
2007 - Patience Is Virtue When Helping
Casino Guests and
Turning Them Into Customer Advocates |
Print,
PDF |
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| August 15,
2007 - Tiger Woods Offers Valuable Lesson
On Creating Strong ROI from Casino Internal Improvement Programs |
Print,
PDF |
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| August 13,
2007 - Casino Employees Who Are Prepared
to Start Their Shift Can Provide Service That Turns Guests Into
Advocates |
Print,
PDF |
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| August 6,
2007 - Recognizing Guests On Casino Floor
Can Create Advocates |
Print,
PDF |
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July 2007 - International Gaming & Wagering
To Succeed in the Future, Casinos Need
Evolution, Perhaps Even Revolution, By Martin R. Baird |
Print,
PDF |
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| July 30, 2007
- Casino Employees Who Are Good
Communicators Can Turn Their Guests Into Advocates for the
Property |
Print,
PDF |
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| July 23, 2007
- Make A Casino Guest An Advocate for the
Property By Providing Service in A Timely Manner |
Print,
PDF |
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| July 16, 2007
- Observant Casino Employees Turn Guests
Into Advocates |
Print,
PDF |
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| July 11, 2007 -
ROI On Internal Casino Improvement
Programs Can Be Determined by Measuring Levels of Guest Advocacy |
Print,
PDF |
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| July 9, 2007
- Linking An Internal Casino Improvement
Program to Guest Advocacy Can Help Determine Return On
Investment |
Print,
PDF |
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| July 2, 2007
- Casinos Often Measure the Wrong Thing As
They Calculate Return On Investment from Internal Improvements |
Print,
PDF |
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July 2007
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Native American Casino
The ROI Question: Answer It By Measuring
Guest Advocates
Guest Column by Martin R. Baird |
Print, PDF |
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| June 25, 2007
- Customer Service Buddy Is Ideal for
Staying on Track And Being Accountable for Your Service Plan |
Print,
PDF |
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| June 18, 2007
- Training Casino Managers to Nurture
Employees May Be An Inexpensive Method for Reducing Turnover |
Print,
PDF |
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| June 12, 2007
- Employee Turnover At Casinos Can Be
Understood And Steps Can Be Taken to Reduce It |
Print,
PDF |
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| June 11, 2007
- Retention of Employee Advocates At
Casinos Can Help Reduce Employee Turnover |
Print,
PDF |
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| June 4, 2007
- Employee Turnover At Casinos Has Its
Benefits In the Form of New Talent With Fresh Ideas |
Print,
PDF |
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| May 29, 2007
- Keep Casino Employees On the Job and
Reduce Turnover By Helping Them Become Part of Something Bigger |
Print,
PDF |
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May 21, 2007 -
Understanding
Employee Motivation Is One Way To Reduce Staff Turnover At
Casinos |
Print,
PDF |
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May 14, 2007 -
Reduce Turnover At Casinos By Measuring
Employee Advocacy, Not Employee Satisfaction |
Print,
PDF |
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May 7, 2007 -
Zero Employee Turnover At Casinos Is Not
Desirable Because New Staffers Bring Fresh Ideas, Abilities |
Print,
PDF |
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April 30, 2007 -
Casinos Can Reduce Expensive Employee
Turnover By Listening to and Understanding Existing Staff |
Print,
PDF |
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April 23,
2007 - Pre-Hiring Assessments Reduce
Casino Employee Turnover |
Print,
PDF |
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| April 16, 2007 -
Employee Turnover Is Very Expensive At
Upscale Casinos |
Print,
PDF |
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| April 9, 2007 -
Casino Employee Turnover Hits Productivity
Hard |
Print,
PDF |
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| April 2007 -
White Paper Shows Horrendous Impact of
Employee Turnover On Casinos’ Operations, Resources |
Print,
PDF |
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| April 2, 2007 -
Turnover: Replacing Casino Employees Costs
Properties Thousands of Dollars for Each New Hire |
Print,
PDF |
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April 2007
- Native American Casino
Location, Location, Location
Guest Column by Martin R. Baird |
Print, PDF |
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| March 16, 2007 -
Robinson & Associates CEO to Speak at 2007
NIGA Show; Will Explain Futility of Casino Guest Satisfaction
Surveys |
Print,
PDF |
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March 2007
- International Gaming & Wagering Business
Move from Employee Turnover
Problem to Advocacy Solution
Guest Column by Martin R. Baird |
Print, PDF |
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| February 26, 2007 -
Use Praise to Turn Casino Co-Workers Into
Advocates |
Print,
PDF |
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| February 19, 2007 -
Promptness Turns Casino Guests, Employees
Into Advocates |
Print,
PDF |
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| February 12, 2007 -
Outstanding Casino Guest Service is
Priceless |
Print,
PDF |
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| February 8,
2007 - Casinos Must Embrace Change and
Focus On Guest Advocacy |
Print,
PDF |
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| February 5,
2007 - Positive Attitude Helps Turn Casino
Guests Into Advocates |
Print,
PDF |
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February 2007
- International Gaming & Wagering Business
This Is No Euphemism – An Advocate is
An Advocate
Guest Column by Martin R. Baird |
Print, PDF |
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| January 9,
2007 - Casinos Should Win Guests’ Hearts in
Big Way And Turn Them Into Advocates for the Property |
Print,
PDF |
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| December 26,
2006 - Casino Guests Want An Outstanding
Gaming Experience |
Print,
PDF |
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| December 18,
2006 - Excuses Not Allowed As Casinos
Create Guest Advocates |
Print,
PDF |
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| December 11,
2006 - Great Service, Guest Advocates Are
A Necessity for Casinos |
Print,
PDF |
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| December 4,
2006 - Create Casino Guest
Advocates By Being Nice to Customers |
Print,
PDF |
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| December 1,
2006 - Give Casino Guests the Holiday Gift
They Want Most – An Amazing Gaming Experience That Turns Them
Into Advocates |
Print,
PDF |
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| November 9,
2006 - Mid-Level Casino Managers
Unprepared for Their Jobs Can Poison Employee Advocacy At the
Property |
Print,
PDF |
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| November 6,
2006 - Robinson & Associates Will
Introduce Guest Advocacy in Gaming for First Time Overseas At
European Casino Summit |
Print,
PDF |
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| October 30,
2006 - Try A Little Magic to Create
Casino Guest Advocates |
Print,
PDF |
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| October 23,
2006 - Listening Is Critical to
Creating Casino Guest Advocates |
Print,
PDF |
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| October 16,
2006 - Kindness Can Turn Casino
Guests Into Advocates |
Print,
PDF |
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| October 12,
2006 - Casino Job
Difficulties Must Be Overcome To Turn Guests into Advocates for
the Property |
Print,
PDF |
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| October 9,
2006 - Knowledge Is Tool for
Creating Casino Guest Advocates |
Print,
PDF |
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| October 2,
2006 - Casino Guests Should Be
Treated Like Kings By Employees |
Print,
PDF |
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| September 12,
2006 - Happy Casino Employees
Lead to Happier Guests; Rewards & Recognition Keep Staff Members
Inspired |
Print,
PDF |
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August 10,
2006 - Casino Managers Need to
Turn Staff Members
Into Employee Advocates for Their Property |
Print,
PDF |
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| July 31, 2006
- Casino Guests Just Want to Be Happy
While At the Property |
Print,
PDF |
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| July 24, 2006
- Guests & Guest Advocates Are What
It’s All About At Casinos |
Print,
PDF |
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| July 17, 2006
- Friendships Can
Evolve from Process Of Creating Casino Guest Advocates |
Print,
PDF |
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| July 11, 2006
- Casinos Should
Stop Worrying About Satisfaction And Focus Instead on Guest and Employee
Advocates |
Print,
PDF |
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| July 10, 2006
- Every Casino Employee
Must Contribute To Effort of Creating Guest Advocates |
Print,
PDF |
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| July 3, 2006
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Great
Experience Turns Casino Guests Into Advocates |
Print,
PDF |
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| May 17, 2006 - PRWeb
Podcast -
Advocate Development System Gives Casinos Turnkey Program for
Creating Future Growth, Profitability |
Print, PDF
Listen,
MP3 |
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April 2006 -
Train, Train Again to Create More
Casino Guest Advocates |
Print, PDF |
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International Game and Wagering Business
Success is in the doing, not
the knowing
Guest Column by Martin R. Baird -
View Online |
Print, PDF |
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Getting Back to Basics: The ABCs of Great Casino Customer Service,
By Martin R. Baird |
Print, PDF |
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The Casino of the Future
Knows What It Is Today and Changes for the Better,
By Martin R. Baird |
Print, PDF |
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December 2005 -
Robinson & Associates
Announces Client Service Manager For Implementation of Advocate
Development System |
Print, PDF |
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January 2006 -
New Book Confirms Company’s Leak
of Secret to Success:
Advocate Index Data Is Useless Unless Put Into Action |
Print, PDF |
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206-774-8856,
lbaird@raresults.com
© 2006 Advocate Development System .::
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