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Ellis Communications, Inc. - NEWS STORY
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Casinos Must Train Employees to Create Guest Advocates |
For Immediate Release:
June 24, 2008 |
Contact: Tom Ellis
Ellis Communications, Inc.
Phone (417) 881-5635
E-Mail
tom@casinocustomerservice.com
www.advocatedevelopmentsystem.com
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Taking casino guest service
to the level of turning customers into advocates for the
property requires employee service training and all employees
must participate.
The following tip is provided by Robinson & Associates, Inc., a
customer service consulting firm to the gaming industry.
Tip:
“Casinos focused on improving their customer service to the
point that they turn guests into advocates for the property very
likely will need to provide their employees with guest service
training. So train, train and train again and make sure ALL
employees participate. Training is an opportunity for management
to show its support. Management absolutely must take part in the
training with everyone else. That sends a powerful message to
casino employees.”
Robinson & Associates, Inc., is a global customer service
consulting firm for the gaming industry. It helps casinos
determine their Advocate Index, a number that indicates the
extent to which properties have guests who are willing to be
advocates. The company then implements its Advocate Development
System in combination with the proven methodology of Advocate
Index and best business practices to help casinos create more
guest advocates and chart a course for growth and profitability.
Robinson & Associates may be reached by phone at 206-774-8856,
by e-mail at mbaird@advocateindex.com or via its Web sites at
www.advocateindex.com and www.advocatedevelopmentsystem.com.
Robinson & Associates is a member of the Casino Management
Association and an associate member of the National Indian
Gaming Association.
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