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Ellis Communications, Inc. - NEWS STORY
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Guest Advocates Help Casinos Cope With Slowing Economy |
For Immediate Release:
May 5, 2008 |
Contact: Tom Ellis
Ellis Communications, Inc.
Phone (417) 881-5635
E-Mail tellis@casinocustomerservice.com
www.casinocustomerservice.com
www.advocatedevelopmentsystem.com
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Casinos can do a better job
of coping with a slowing economy by making sure they have
customers who come to play again and again. Those customers are
guest advocates.
The following tip is provided by Robinson & Associates, Inc., a
Boise, Idaho-based customer service consulting firm to the
gaming industry.
“Guest advocates are customers who play at their favorite casino
again and again because they greatly enjoy the outstanding
gaming experience they have there. The experience draws them
back, and they wouldn’t think of playing at any other casino.
Because they play repeatedly at the same casino, guest advocates
are a source of repeat business. Repeat business is precisely
what casinos need during today’s economic downturn.”
Robinson & Associates, Inc., is a global customer service
consulting firm for the gaming industry. It helps casinos
determine their Advocate Index, a number that indicates the
extent to which properties have guests who are willing to be
advocates. The company then implements its Advocate Development
System in combination with the proven methodology of Advocate
Index and best business practices to help casinos create more
guest advocates and chart a course for growth and profitability.
Robinson & Associates may be reached by calling 206-774-8856 or
via its Web sites at www.advocatedevelopmentsystem.com and
www.casinocustomerservice.com. Robinson & Associates is a member
of the Casino Management Association and an associate member of
the National Indian Gaming Association.
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