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Ellis Communications, Inc. - NEWS STORY
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Casino Executives and Their Properties Benefit Greatly
From Dynamic, Effective Presentation Skills |
For Immediate Release:
May 13, 2008 |
Contact: Tom Ellis
Ellis Communications, Inc.
Phone (417) 881-5635
E-Mail tellis@casinocustomerservice.com
www.casinocustomerservice.com
www.advocatedevelopmentsystem.com
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Casino executives are
expected to have numerous skills, but there is one that eludes
many of them. They don’t have the ability to give an effective
presentation.
“Casino executives and senior managers shouldn’t feel bad about
this,” says Martin R. Baird, chief executive officer of Boise,
Idaho-based Robinson & Associates, Inc. “They have lots of
company. But there are many good reasons for why they should
learn how to give effective presentations. Executives have much
to gain and so do their casinos.”
Baird offers the following tips about the importance of strong
presentation skills.
Buy-in for new ideas. Executives who want their ideas taken
seriously must be able to present them convincingly, Baird says.
“Time and again, I’ve seen casino executives have great ideas
but, due to their lack of presentation skills, the ideas are
discounted and never acted upon,” Baird notes. “People are
influenced more by the delivery of a presentation than they are
by the actual information.”
Potential for promotions for senior managers. A study by AT&T
and Stanford University shows that the top predictor of
professional success and upward mobility is one’s enjoyment of
and skill in making presentations, Baird says. “Those who are
good at delivering information to others are the ones who get
noticed,” Baird explains. “The ones who get noticed are the ones
who have opportunities sent their way. Strong presentation
skills can help senior managers move up the ladder.”
Overcoming one’s fear. Facing and overcoming a fear offers a
strong boost in self-confidence, Baird says. “Most people fear
giving a presentation more than they fear death,” Baird says.
“If being comfortable with making presentations is the top
predictor of professional success and giving presentations is
the No. 1 fear, then there is an advantage to be had here.
Overcome this fear, become an effective presenter and good
things will happen.”
Strength in the information age. Presentation skills are one of
the most important skills to have in the age of information,
Baird says. “Casinos should want their executives and senior
managers to do well in this area,” Baird notes. “Public speaking
development should be part of the property’s strategic business
plan.”
Motivated employees. A high-quality presentation skills training
program will increase employees’ motivation, self-image and
confidence while also sharpening their organization, planning
and communication skills, Baird says. “Every casino should want
to have staff members with those qualities,” Baird says. “It can
give the casino a leg up on competitors that don’t appreciate
the value of presentation development.”
Cost savings. Many casino executive meetings are a waste of time
because the speaker does such a poor job of organizing the
presentation and delivering it, Baird says. “Time is money,”
Baird explains. “Think of how an executive’s pay breaks down
hourly and how many hours are wasted in these meetings. Imagine
what could be accomplished if the presenters at the meetings
captivated their audience and made convincing arguments. Work
would get done. Money would be saved.”
Robinson & Associates, Inc., is a global customer service
consulting firm for the gaming industry. It helps casinos
determine their Advocate Index, a number that indicates the
extent to which properties have guests who are willing to be
advocates. The company then implements its Advocate Development
System in combination with the proven methodology of Advocate
Index and best business practices to help casinos create more
guest advocates and chart a course for growth and profitability.
Robinson & Associates may be reached by calling 206-774-8856 or
via its Web sites at www.advocatedevelopmentsystem.com and
www.casinocustomerservice.com. Robinson & Associates is a member
of the Casino Management Association and an associate member of
the National Indian Gaming Association.
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