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Ellis Communications, Inc. - NEWS STORY
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Guest Advocacy Helps Casino Chief Financial
Officers Increase Revenue and Drive Growth |
For Immediate Release:
December
31, 2007 |
Contact: Tom Ellis
Ellis Communications, Inc.
Phone (417) 881-5635
E-Mail tellis@casinocustomerservice.com
www.casinocustomerservice.com
www.advcoatedevelopmentsystem.com
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Casino guest advocacy is a
proven tool that can help chief financial officers increase
revenue and drive growth at their properties.
The following tip is provided by Robinson & Associates, Inc., a
customer service consulting firm to the gaming industry.
Tip:
“For casino chief financial officers, revenue is a key indicator
of how their property is performing. Revenue can be increased by
working with other departments to create more guest advocates.
The fundamental connection between advocacy and revenue is that
guests who are advocates play at a casino more often than
traditional customers and they tell other people to visit, too.
Thus, guest advocates create repeat and new business. That is
one of the most profitable ways to drive growth.”
Robinson & Associates, Inc., is a global customer service
consulting firm for the gaming industry. It helps casinos
determine their Advocate Index, a number that indicates the
extent to which properties have guests who are willing to be
advocates. The company then implements its Advocate Development
System in combination with the proven methodology of Advocate
Index and best business practices to help casinos create more
guest advocates and chart a course for growth and profitability.
Robinson & Associates may be reached by phone at 480-991-6420,
by e-mail at mbaird@casinocustomerservice.com or via its Web
sites at www.advocatedevelopmentsystem.com and
www.casinocustomerservice.com.
Robinson & Associates is a member of the Casino Management
Association and an associate member of the National Indian
Gaming Association. |
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