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Ellis Communications, Inc. - NEWS STORY
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Casino Marketing Directors Can Build Barrier to Entry By Working
With Other Departments to Create Guest Advocates |
For Immediate Release:
December
24, 2007 |
Contact: Tom Ellis
Ellis Communications, Inc.
Phone (417) 881-5635
E-Mail tellis@casinocustomerservice.com
www.casinocustomerservice.com
www.advcoatedevelopmentsystem.com
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Casino marketing directors
that work with other departments to create guest advocates will
realize a tremendous side benefit – an effective barrier to
entry that makes it difficult for competitors to steal away
customers.
The following tip is provided by Robinson & Associates, Inc., a
customer service consulting firm to the gaming industry.
Tip:
“A guest advocate is the ultimate customer at casinos. Guest
advocates are people who will not switch to a competitor just
because the other property is running a buffet special or giving
away new gifts. Research has proven that advocates may visit and
try other properties, but that they return to their favorite
casino to play. That creates a real barrier to entry that can’t
be beat.”
Robinson & Associates, Inc., is a global customer service
consulting firm for the gaming industry. It helps casinos
determine their Advocate Index, a number that indicates the
extent to which properties have guests who are willing to be
advocates. The company then implements its Advocate Development
System in combination with the proven methodology of Advocate
Index and best business practices to help casinos create more
guest advocates and chart a course for growth and profitability.
Robinson & Associates may be reached by phone at 480-991-6420,
by e-mail at mbaird@casinocustomerservice.com or via its Web
sites at www.advocatedevelopmentsystem.com and
www.casinocustomerservice.com. Robinson & Associates is a
member of the Casino Management Association and an associate
member of the National Indian Gaming Association. |
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