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Ellis Communications, Inc. - NEWS STORY
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Advocacy Helps Casino Marketing Departments Attract
New Customers While Increasing Visits By Existing Guests |
For Immediate Release:
November
5, 2007 |
Contact: Tom Ellis
Ellis Communications, Inc.
Phone (417) 881-5635
E-Mail tellis@casinocustomerservice.com
www.casinocustomerservice.com
www.advcoatedevelopmentsystem.com
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Casino marketing directors
under pressure to attract new customers and increase the
frequency of existing guests’ visits can meet this challenge by
working with other departments to focus on creation of guest
advocates.
The following tip is provided by Robinson & Associates, Inc., a
customer service consulting firm to the gaming industry.
Tip:
“An emphasis on guest advocacy is beneficial to a casino
marketing department because guest advocates are an advertising
army that drives the casino’s message to advocates’ friends and
family. Guest advocates create repeat and new business. Advocacy
research also reduces data noise that comes from volumes of
customer data casinos produce but few people within the
organization pay attention to. For example, the casino can stop
doing customer satisfaction research.
“In short, guest advocacy can help a marketing department meet
its goals while reducing certain costs and eliminating work to
redirect resources to a more productive endeavor.”
Robinson & Associates, Inc., is a global customer service
consulting firm for the gaming industry. It helps casinos
determine their Advocate Index, a number that indicates the
extent to which properties have guests who are willing to be
advocates. The company then implements its Advocate Development
System in combination with the proven methodology of Advocate
Index and best business practices to help casinos create more
guest advocates and chart a course for growth and profitability.
Robinson & Associates may be reached by phone at 480-991-6420,
by e-mail at mbaird@casinocustomerservice.com or via its Web
sites at
www.advocatedevelopmentsystem.com and
www.casinocustomerservice.com. Robinson & Associates is a
member of the Casino Management Association and an associate
member of the National Indian Gaming Association. |
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