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Ellis Communications, Inc. - NEWS STORY
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Guest, Employee Advocacy Can Help Casino CEOs, GMs Reduce Costs
and Boost the Bottom Line |
For Immediate Release:
November
26, 2007 |
Contact: Tom Ellis
Ellis Communications, Inc.
Phone (417) 881-5635
E-Mail tellis@casinocustomerservice.com
www.casinocustomerservice.com
www.advcoatedevelopmentsystem.com
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A strong degree of guest and
employee advocacy at a casino can help the chief executive
officer or general manager reduce costs and boost profits.
The following tip is provided by Robinson & Associates, Inc., a
customer service consulting firm to the gaming industry.
Tip:
“Advocacy reduces costs in two critical areas. Employee
advocates have no intention of quitting their jobs and that
reduces costly employee turnover. Guest advocates play at their
favorite casino again and again and that reduces the amount of
money spent on marketing. A reduction in money spent on hiring
new employees and on marketing goes directly to the bottom
line.”
Robinson & Associates, Inc., is a global customer service
consulting firm for the gaming industry. It helps casinos
determine their Advocate Index, a number that indicates the
extent to which properties have guests who are willing to be
advocates. The company then implements its Advocate Development
System in combination with the proven methodology of Advocate
Index and best business practices to help casinos create more
guest advocates and chart a course for growth and profitability.
Robinson & Associates may be reached by phone at 480-991-6420,
by e-mail at mbaird@casinocustomerservice.com or via its Web
sites at www.advocatedevelopmentsystem.com and
www.casinocustomerservice.com. Robinson & Associates is a
member of the Casino Management Association and an associate
member of the National Indian Gaming Association. |
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