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Ellis Communications, Inc. - NEWS STORY
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Casino CEOs, GMs Can Predict Future Growth of Their Property By
Measuring Guest Advocates With An Index |
For Immediate Release:
November
19, 2007 |
Contact: Tom Ellis
Ellis Communications, Inc.
Phone (417) 881-5635
E-Mail tellis@casinocustomerservice.com
www.casinocustomerservice.com
www.advcoatedevelopmentsystem.com
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Casino chief executive
officers and general managers are under increasing pressure to
anticipate future growth of their property and they can do that
with an index that measures how many guest advocates a casino
has.
The following tip is provided by Robinson & Associates, Inc., a
customer service consulting firm to the gaming industry.
Tip:
“Most casino CEOs and GMs are forced to make forward-looking
statements for their bosses but they use backward-looking data.
That’s like driving a car forward while looking in the rear-view
mirror. An index that measures the degree to which a casino has
guest advocates is a tool that can be used to predict future
results with a very high level of confidence.
“Guest advocates return to their favorite casino again and again
and recommend that casino to others who may decide to play
there, thus creating both repeat and new business. The more
guest advocates a casino has, the more successful it will be
down the road. Thus, the higher the guest advocate index, the
more profitable the casino will be.”
Robinson & Associates, Inc., is a global customer service
consulting firm for the gaming industry. It helps casinos
determine their Advocate Index, a number that indicates the
extent to which properties have guests who are willing to be
advocates. The company then implements its Advocate Development
System in combination with the proven methodology of Advocate
Index and best business practices to help casinos create more
guest advocates and chart a course for growth and profitability.
Robinson & Associates may be reached by phone at 480-991-6420,
by e-mail at mbaird@casinocustomerservice.com or via its Web
sites at www.advocatedevelopmentsystem.com and
www.casinocustomerservice.com. Robinson & Associates is a member
of the Casino Management Association and an associate member of
the National Indian Gaming Association. |
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